Heidihonig is a heartfelt project that honors my family’s story. My great-grandfather founded an apiary business in 1940, which my uncle now continues to run with passion in the third generation. Through interviews with my grandfather, I delved into both our family history and the craft of beekeeping.
This project is not just a rebranding, but a continuation of a family tradition that is deeply meaningful to me. To lead the company into the modern era, I transformed its visual identity through a creative redesign. From the logo to the labels, every element was reimagined to reflect both heritage and contemporary design.
Immerse yourself in the sweet essence of Heidihonig – a piece of family history in every jar.
Rebranding, 2023 - today
Techniques: Research, hand-drawn sketches, Illustrator, photography
